Art direction & design for third year fashion students at Beckmans College of Design. Thirteen collections were created in collaboration with six Swedish fashion brands that focus on sustainable clothing. To showcase the clothing and their sustainability, we created the concept title Window Shopping - the act of looking at clothes without the intention of buying.

The project lasted for 2,5 months, and resulted in a fashion film, teasers, an invitation to a fashion show, and a and physical lookbook showcasing thirteen looks in total. The results were shown at Copenhagen Fashion Week 2020.
Concept & Art direction by me, Hannah Green Youngblood, Anna Knutsson, Måns Peterson, Felix Scheynius & Adam Siversen Ljung.

Look Book & Website





Mark