We wanted to make a brand campaign that doesn’t talk about our products and instead talks about our new newsletter, SPAM, that also doesn’t talk about our products. And we didn’t want to talk about our newsletter in a newslettery way as it’s not really a letter or news and we decided to call it SPAM because that’s what everyone thinks of newsletters which then presented a creative opportunity to execute the brand campaign about the newsletter in the most analogue of SPAM ways possible or at least that we could think of.
Read all the newsletters at oatly.com/spam
Somewhere in this infinite universe, there’s probably a parallel one where Oatly doesn’t need to be shaken. But, even if we did have the ability to travel faster than the speed of light and survive traveling through an Einstein-Rosen wormhole, we’ve collectively decided that we’ll stick with this one so we can keep shaking our oat drinks. Fret not, we would give you access to whatever multiverse-traveling-machine we might have so you can pop over and report back on how that other Oatly’s doing
An analog interpretation of a YouTube “pre-roll”. A special thanks to Tradera for sponsoring this project.
Artist of original painting: Bergendahl, year unknown.
Random Oatly stuff.
